The Importance of Media Training

No matter what industry you’re in, media training is essentially an investment in your company’s reputation and success. Being ready to take this key step mainly comes down to preparation: knowing your key messages, being able to answer any questions that come your way, and even your body language.  We know it works, let’s take...

The Importance of Media Training

No matter what industry you’re in, media training is essentially an investment in your company’s reputation and success. Being ready to take this key step mainly comes down to preparation: knowing your key messages, being able to answer any questions that come your way, and even your body language. 

We know it works, let’s take a look at why it’s needed. 

 

  • Knowing your brand 

 

Deciding to take on media training means taking a step back and getting to know your brand inside out. This is a great opportunity to identify your key messages and know exactly what you do and stand for. 

 

  • Control your media coverage

 

There’s always a chance that a journalist can misquote or edit something out of context, but this is less likely to happen when you’re fully informed, totally prepared and know exactly what to expect in an interview. It’s important to remember that every reporter is different, from their level of experience to the questions they ask and the angles they look for. 

 

  • Being seen as a thought leader

 

This is where you really need to know your brand. Develop some go-to phrases from your key messages, whether it’s giving a quote on behalf of the company or from a spokesperson. Stay tuned in on current affairs and share your opinions, whether that’s on your website or social media, this will get journalists reaching out to have a quote from you that’s both positive and image enhancing. Media training also teaches you how to speak in a way that makes people notice, meaning you will get more calls and more essential coverage for your business. 

 

Media training isn’t just for big, global organisations. Every company that wants to control its message and secure meaningful media coverage should invest in it. You can reach out to us today at [email protected] for more information.