Weng Tai Thong Account Coordinator What does a typical day look like for you? As an Account Coordinator at Accela, I’m involved with day-to-day tasks including media monitoring, drafting of press releases and reports, liaising with clients and engaging with third party services. In the morning I catch up on emails and media monitoring...
Weng Tai Thong
What does a typical day look like for you?
As an Account Coordinator at Accela, I’m involved with day-to-day tasks including media monitoring, drafting of press releases and reports, liaising with clients and engaging with third party services. In the morning I catch up on emails and media monitoring (online and print) for my assigned clients. In the later part of the day, I work on press releases and other projects. Before Accela, I was an Admin Assistant at a shoe distribution company shortly after my national service – mainly coordinating and controlling inventory stocks, from the warehouse to retail outlets. I moved into a Project Coordinator role at Hogarth & Ogilvy (which later rebranded to Hogarth Ogilvy Global Partnership) after a year, where I managed the coordination of marketing campaigns and individual projects for various clients such as SingTel, American Express and Prudential.
Did you know all your life you wanted to be in PR?
During my time at Hogarth & Ogilvy, I’ve worked across all areas of communications – from PR to social media, and found that PR was particularly interesting. From event planning and execution to creative writing, it’s a mix of both worlds and it isn’t a dull job of sitting in front of a computer doing the same thing daily.
What’s been your greatest achievement at work so far?
I think the greatest achievement so far has been pitching out to media on the latest events and promotions for our clients. It’s great that we’ve secured a lot of coverage for them especially during the Circuit Breaker, when most restaurants and bars had to act quickly to change into a delivery or takeaway model.
What do you like about working at Accela?
I love the working environment – we follow a work hard, play hard mentality. Unlike MNCs, SMEs have the advantage of moving quickly and getting work done fast – and I like how we do things efficiently and constantly improve to ensure we can deliver the best to our clients. Did I mention that we have a great team and boss as well?
What would you say truly differentiates Accela from the many competitive choices?
Within the PR industry there are a lot of PR companies dealing with mostly corporate clients with only some targeting the F&B sector. For Accela, we’re fortunate to have colleagues from abroad with extensive knowledge of the global F&B scene. This sets us apart from the other competitive choices within the industry.
What do you see for the future of the PR industry?
In challenging climates, companies have seen the effectiveness of PR and will likely invest more in PR in the future. The PR industry will still play a critical role in building relationships between businesses and relevant media.
What’s the best piece of advice you’ve ever been given for your career?
“Don’t be afraid to explore out of your comfort zone”
What’s your favorite cocktail?
Gin & tonic without a doubt.
What’s the most memorable meal you’ve ever had?
I had a Wagyu Ribeye Steak with great marbling on a hot stone. Splendid!
Where did you take your favorite trip?
All overseas trips are favorites but I had a solo trip during December 2018 in Phuket – had a great time exploring the islands and the food there!
What’s on your bucket list in terms of drinks, foods to try and places to visit?
Drinks – Probably hidden and little-known vineyards
Food – Japan’s fresh sashimi
Places – Japan, Korea, United States of America, Sri Lanka, South Africa, Switzerland