When @21Carpenter opened its doors last month, travellers gained access to an unparalleled blend of old and new - a tribute to Singapore’s rich heritage adorned with sustainable, modern elements.

On the blog this month, 21 Carpenter Marketing Manager Ginny Ito explains the hotel’s vision, guest experience and partnership with Accela Communications.

When well-managed, social media is an essential part of an integrated communications strategy. A strong social presence and consistent engagement with your brand’s target audience keep your business relevant and armed with precious consumer insights. If you get it right, it can be an absolute game-changer for your brand.

Spirits are high for Asia’s growing cocktail scene. Throughout the region, homegrown mixology talents are showcasing their creativity and cultural heritage, driving the cocktail industry forward at an exciting rate.

The Asian economy is reaping the benefits, as consumer spending on beer, spirits, and wine continues to grow rapidly, as has Asia’s global reputation as a leading cocktail destination.

The travel and leisure industry in 2023 has been a tale of resurgence, with businesses and travellers alike embracing the full-capacity return to the skies, restaurants and in-person events.

Among the companies leading the charge is Accela Communications, a force behind captivating travel and hospitality products and marketing campaigns across Southeast Asia. Already halfway through the year, the team is celebrating their clients' triumphs and milestones with great pride.

International travel continues to rebound with air travel now at 90.5% of pre-Covid levels as of April 2023, according to the International Air Transport Association (IATA). However, with the pervasively high cost of jet fuel reflected in flight prices, travellers continue to be discerning about their spending.

As a leading strategic advisor to some of the top brands in hospitality and tourism across Singapore and Southeast Asia, Accela Communications knows a thing or two about the trends shaping the industry.

Here are five of the top trends in the travel industry that will persist through the second half of 2023:

Launching or expanding your business to a new market is an exhilarating yet challenging endeavour for any owner or entrepreneur. It requires careful, strategic planning, precise execution, and consistent, effective stakeholder communication. One invaluable partner that can and should support you on this journey is a PR agency.

If you haven’t experienced public relations (PR) as an integrated strategic service, you may be wondering if it is necessary for your company. Perhaps you think your mix of other marketing and advertising activities are sufficient, or that your business is too small to need PR. Maybe you're considering implementing a PR strategy on your own to save money. However, the truth is that PR is not a luxury for businesses in today's competitive landscape, it’s a need. Regardless of your organisation’s size or stage of growth, PR is essential for building and maintaining a positive brand image, connecting with stakeholders, and driving business success.

Singapore’s thriving tourism industry accounted for about 4% of its gross domestic product in 2019. With the reopening of borders in 2022, Singapore’s recovery has been faster than expected. According to Accela Group’s recent blog post, the tourism industry is predicted to return to pre-pandemic levels by the end of 2024. The little red dot welcomed 465 new hotel rooms to the market in 2022 including Citadines Connect City and Garden Pod @ Gardens By The Bay Centre, Hotel Telegraph, Pullman Singapore Orchard, voco Orchard Singapore and Vibe Hotel Singapore Orchard.

Singapore to Host an Impressive Line-Up of World-Class F&B Events: Here’s What to Look Forward to in 2023

Three Trends Shaping Tourism & Lifestyle

Brand Communications in 2023

Traditional media (such as print, TV, billboards and radio) is highly effective for brands to reach a large consumer base, whereas digital media (such as social media, display and search) can be a useful tool to reach a more specific audience and to build consumer relationships. As part of the digital media sphere, companies are devoting more resources toward influencer marketing to propel their brand through the communities that these influencers have built.