When @21Carpenter opened its doors last month, travellers gained access to an unparalleled blend of old and new - a tribute to Singapore’s rich heritage adorned with sustainable, modern elements.

On the blog this month, 21 Carpenter Marketing Manager Ginny Ito explains the hotel’s vision, guest experience and partnership with Accela Communications.

When well-managed, social media is an essential part of an integrated communications strategy. A strong social presence and consistent engagement with your brand’s target audience keep your business relevant and armed with precious consumer insights. If you get it right, it can be an absolute game-changer for your brand.

Launching or expanding your business to a new market is an exhilarating yet challenging endeavour for any owner or entrepreneur. It requires careful, strategic planning, precise execution, and consistent, effective stakeholder communication. One invaluable partner that can and should support you on this journey is a PR agency.