When well-managed, social media is an essential part of an integrated communications strategy. A strong social presence and consistent engagement with your brand’s target audience keep your business relevant and armed with precious consumer insights. If you get it right, it can be an absolute game-changer for your brand.

The travel and leisure industry in 2023 has been a tale of resurgence, with businesses and travellers alike embracing the full-capacity return to the skies, restaurants and in-person events.

Among the companies leading the charge is Accela Communications, a force behind captivating travel and hospitality products and marketing campaigns across Southeast Asia. Already halfway through the year, the team is celebrating their clients' triumphs and milestones with great pride.

International travel continues to rebound with air travel now at 90.5% of pre-Covid levels as of April 2023, according to the International Air Transport Association (IATA). However, with the pervasively high cost of jet fuel reflected in flight prices, travellers continue to be discerning about their spending.

As a leading strategic advisor to some of the top brands in hospitality and tourism across Singapore and Southeast Asia, Accela Communications knows a thing or two about the trends shaping the industry.

Here are five of the top trends in the travel industry that will persist through the second half of 2023: