The Importance of Media Training
Photo by Sam McGhee on Unsplash
No matter what industry you’re in, media training is an important investment in your company’s reputation and success. Being ready to take this key step mainly comes down to preparation: knowing your key messages, being able to answer any questions that come your way, and even your body language.
We know it works, let’s take a look at why it’s needed.
Knowing Your Brand
Deciding to take on media training means taking a step back and getting to know your brand inside out. This is a great opportunity to identify your key messages and know exactly what you do and stand for.
Controlling Your Media Coverage
There’s always a chance that a journalist can misquote or edit something out of context, but this is less likely to happen when you’re fully informed, totally prepared and know exactly what to expect in an interview. It’s important to remember that every reporter is different, from their level of experience to the questions they ask and the angles they look for.
Be Seen As A Thought Leader
This is where you really need to know your brand. Develop some go-to phrases from your key messages, whether it’s giving a quote on behalf of the company or from a spokesperson. Stay tuned in on current affairs and share your opinions, whether that’s on your website or social media, this will inspire journalists to reach out to have a quote from you that’s both positive and image enhancing. Media training also teaches you how to speak in a way that makes people notice, meaning you will get more calls and more essential coverage for your business.
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Media training isn’t just for big, global organisations. Every company that wants to control its message and secure meaningful media coverage should invest in it. Not sure where to start?Get in touch with our team for more information [email protected]
