CASE STUDY /

28 HongKong Street

28 HKS Cocktails

Who

  • Hidden behind an unassuming 1960’s shophouse façade, 28 HongKong Street is a word-of-mouth venue
  • The drinks focus is on artisanal spirits and American-style craft cocktails, the food is gussied up American comfort food made from scratch for sharing
  • Recognizing how much more there is to a bar than just the drinks, the team from 28 HongKong Street pivoted their business model during COVID-19 to offer the famous 28 experience at home

What & How

  • Available to groups of 6 or more, the 28 House Party brought the food, drinks, music, swag and hosts straight the guest’s door
  • Goal to introduce and create buzz around 28 HongKong Street’s unique delivery and takeaway offerings during Singapore’s shutdown due to COVID-19
  • Press release distribution to lifestyle and trade media in Singapore
  • Thought leadership pitching with General Manager and Head Bartender on the art of hosting the perfect virtual gathering

Results

  • House Party packages became so popular that the venue booked out appointments weeks in advance
  • Secured a total of 71 press clippings over the two-month campaign
  • Coverage secured in titles including The Business Times, The Peak, Coconuts, Men’s Folio, 8 DAYS and CNA 938