CASE STUDY /

Thanyapura

Than

Who

  • Located in Phuket, Thailand
  • Extensive offering of world class facilities, trainers and coaches
  • Full range of sports, health and wellness programs

What & How

  • Goal to promote range of programs accessible for the everyday person, and shift focus from just being a sports training facility
  • Identified target audiences in Singapore and Hong and hosted a Media FAM Trip for top tier media

Results

  • 37 pieces of coverage in top-tier publications
  • S$311,832 total PR Value
  • Raised awareness amongst target consumer groups