CASE STUDY /

ATLAS Champagne Collections

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The Brief

Home to more than 250 of the world’s most sought-after labels, the ATLAS Champagne Collection is recognized as one of the largest in Asia. After two years of careful curation, the collection is a true celebration of ATLAS’ genuine passion for celebration and the finer things in life. With a key focus on Grower Champagnes, the collection reflects the diligence and determination of three generations of the Hwang family and include some genuine treasures, of which only one or two bottles are available.

The Strategy

Accela assisted to raise the profile of the prestigious Champagne collection through the distribution of a press release which focused on each section of the Champagne menu. Accela then hosted three intimate and exclusive tasting sessions with top-tier media and ATLAS’ resident sommelier to further elevate and showcase the collection. A number of post-tasting interviews were pitched and secured to profile the sommelier and focus on certain items within the collection.

The Results

Accela secured a total of 34 stories across top-tier publications such as The Peak, The Straits Times, Singapore Tatler, Epicure, Lifestyle Asia and Lianhe Zaobao. A number of profile pieces were also secured for ATLAS’ head sommelier.