CASE STUDY /

ATLAS

EK YAP
Creative Director
Photographer
www.ekyap.com
www.flickr.com/ekyap

Who

  • Home to the world’s largest gin collection and more than 250 of the most sought-after Champagne labels, ATLAS is a celebration of the 1920s rich culinary and beverage traditions
  • Discerning guests at ATLAS can enjoy its dining and drinking throughout the day and deep into the night in a truly memorable setting

What & How

  • Goal to raise awareness around ATLAS’ new drinking menu, Interbellum
  • Press release distribution and interactive tasting sessions to guide media through the story and meaning behind the new menu
  • Ongoing pitching and profile opportunities for Head Bartender

Results

  • New menu nominated for World’s Best Cocktail Menu at Spirited Awards
  • Secured a total of 73 press clippings in top-tier consumer and trade publications
  • Coverage secured in titles including; The Straits Times, The Peak, Solitaire, epicure, Barmag, Lifestyle Asia, Spirited Singapore and SG Magazine