CASE STUDY /

Barbary Coast

Barbary Coast Ballroom_interior copy

Who

  • Dual-concept, multi level bar
  • Spanning across three heritage shophouses Singapore’s Boat Quay
  • Inspired by the gold rush era in San Francisco

What & How

  • Goal to introduce the unique bar concept in an increasingly cluttered market, telling the individual story of each concept
  • Teaser release six months prior to launch to build anticipation
  • Phased approach to launch Deadfall (downstairs), then Barbary Coast Ballroom (upstairs), followed by venue-wide tastings to sustain buzz

Results

  • 140 pieces of coverage within first 3 months, including pre-opening exclusive in The Straits Times
  • S$653,574 total PR Value
  • Media titles hailed Barbary Coast as the most anticipated new opening of the year