CASE STUDY /

Bee+Hive

Bee

Who

  • Bee+Hive is a not-for-profit association uniting luxury hotels and partners committed to creating a better world through sustainable tourism
  • Founded in 2017, each member of the organization is unique and offers its own bespoke experiences that give back to the local community and champion sustainability

What & How

  • Goal to generate awareness of Bee+Hive association in Southeast Asia
  • Looked to attract new hotels to the portfolio, as well as raise awareness of hotels amongst travelers
  • Press release distribution and targeted pithing for founder interview opportunities

Results

  • Secured 15 pieces of top tier coverage
  • Coverage secured in titles including epicure, Buro, TODAY and 8 Days