The Brief

Situated on the rooftop of Marina Bay Sands Skypark overlooking a panoramic view of the city skyline and metropolitan lights, CÉ LA VI is one of Asia’s finest luxury lifestyle destinations that has revolutionized the Singapore hospitality and entertainment industry. Following the success of Executive Chef, Joseph Sergentakis’s first menu for CÉ LA VI, he unveiled his latest culinary program in May 2018 to showcase a modern Asia adventure, marrying the finest sustainable produce from the region with cutting-edge cooking techniques.

The Strategy

Accela assisted in raising awareness around the launch of the à la carte menu through the dissemination of a press release and hosted small intimate tasting groups of 6 – 8 media throughout May 2018. Following the media tastings, Accela pitched and corresponded with journalists in the region to secure additional coverage with top-tier publications.

The Results

Accela secured 52 articles, achieving a PR Value of S$100,300. Top consumer placement highlights include The Straits Times, Robb Report Singapore, City Nomads, Singapore Tatler, The Peak and SG Magazine.