CASE STUDY /

CÉ LA VI

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Who

  • Iconic rooftop bar and restaurant perched atop Marina Bay Sands
  • Luxury lifestyle destination that has revolutionized the Singapore hospitality and nightlife industry

What & How

  • Goal to introduce the updated dining menu by Executive Chef Joey Sergentakis featuring modern Asian cuisine
  • Press release to announce the new menu
  • Targeted, intimate tastings with top Singapore media to experience the menu firsthand

Results

  • 52 pieces of coverage
  • S$100,300 total PR Value
  • Raised awareness amongst target consumer groups through substantial coverage in lifestyle and culinary titles