• Launched in 2007, Cempedak Private Island offers conscientious barefoot luxury
  • The adults-only island is located off the Indonesian island of Bintan, and easily accessible from Singapore

What & How

  • Goal to raise awareness around the F&B program at Cempedak and to showcase key messaging behind sustainability
  • Press release and familiarization trip with six top-tier media
  • Ongoing pitching for interviews with Cempedak founder


  • 6 in-depth articles and more than 37 social media hits over the 3-da trip
  • Total PR value of S$60,000
  • Coverage secured in titles including; The Straits Times, esquire, CLEO, Prestige, Singapore Tatler and Honeycombers