The Brief

Cempedak Private Island offers conscientious barefoot luxury to the discerning traveler from nearby bustling Singapore. Since their launch in March 2017, the adults-only island has redefined the art of unwinding and relaxed luxury with an emphasis on laudable environmental and social living practices, making it a model of responsible business ethics in the region.

The Strategy

Accela assisted to raise awareness around the F&B program at Cempedak and to showcase the key messages behind sustainability through the dissemination of a press release and familiarization trip with six top-tier media for three nights. The media were taken on a journey of Cempedak through multiple interactive workshops including a tour of the Cempedak Farm on Bintan, masterclass session in the kitchen with Head Chef, bar workshop / demonstration and a sustainability nature tour of the private island. The journalists were also given the opportunity to interview key personalities on the island including founder Andrew Dixon.

The Results

Accela secured 6 in-depth articles and more than 37 social media hits over the three day period, achieving a total PR Value of S$60,000. Consumer placements include The Straits Times, Esquire, CLEO, Prestige, Singapore Tatler and Honeycombers.