CASE STUDY /

DFS Masters of Wines & Spirits

Guest enjoy DFS Group's 8th annual Masters of Wines and Spirits

Who

  • Masters of Wines & Spirits (MOWS) is one of the most celebrated events in the wine and spirits industry
  • The event returned to Singapore in March 2019 for its eight edition to showcase over 120 masterpieces from 60 of the world’s best wine and spirits houses

What & How

  • Accela assisted to raise the profile of MOWS through press release distribution and media engagement
  • For the event, Accela pitched and secured interviews with DFS spokespeople and brand ambassadors

Results

  • Secured a total of 348 press clippings in top-tier publications
  • Secured 29 onsite media interviews
  • AVE value of S$421,451
  • PR value of S$1,264,353