DUXTON Menswear Launch

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The Brief

From the team behind Monument Lifestyle, Duxton is a lifestyle fashion brand designed for the doers and dreamers of the world. Showcasing a collection of knits and wovens, Duxton provides iconic staples to fit and flatter men of every shape and size. The go-to men’s essential brand for color, Duxton introduced 20-25 colors in each collection.

The Strategy

Accela launched the Duxton brand into the Singapore market through a multititle of initiatives. These included distribution of a press release announcement, coordinating and managing the pop-up media launch in collaboration with HCAC (Haque Centre of Acting & Creativity), pitching and securing a Duxton event partnership with the globally renowned Esquire Shophouse, hosted showroom appointments for media and secured Q&A opportunities with the Founders, Iris Sangalang and Dustin Ramos.

The Results

Accela secured a total of 45 articles and a PR Value worth more than S$250,000. Consumer highlights include Esquire Singapore, The Edge Options, Prestige, August Man, Buro and The Finder.