CASE STUDY /

DUXTON Menswear Launch

Adam_Sangria_Lifestyle

Who

  • From the team behind Monument Lifestyle, Duxton is a lifestyle fashion brand designed for the doers and dreamers of the world
  • Duxton provides iconic staples to fit and flatter men of every shape and size with a range of go-to collections and colors

What & How

  • Accela assisted to launch the Duxton brand into the Singapore market
  • Key initiatives included distribution of press release, pop-up media launch event, brand event partnerships, showroom appointments for media and roundtable opportunities with the founders

Results

  • 45 pieces of coverage secured
  • Total PR value of S$250,000
  • Consumer highlights included Esquire Singapore, The Edge Options, Prestige, August Man, Buro and The Finder.