CASE STUDY /

Glenfiddich Grand Cru

HORIZONTAL_Glenfiddich Grand Cru

Who

  • New duty-free launch from Glenfiddich, the world’s most awarded single malt Scotch whisky
  • An exclusive expression matured for 23 years and finished in rare French cuvée oak casks

What & How

  • Tasked with managing all event logistics for the airport launch event and coordinating with media to attend a glamorous after-party onboard the Royal Albatross luxury ship
  • Led all consumer press strategy in Singapore to maximize awareness of the new product
  • Leveraged the Malt Master and global Brand Ambassadors visiting from Scotland for media interviews

Results

  • Secured 30 media to attend the airport event and cruise afterparty
  • Booked interviews with key titles including The Straits Times and Epicure
  • Achieved 174 pieces of coverage, resulting in a PR Value of nearly S$400,000