Grand Park Orchard

Grand Park Orchard - Facade

The Brief

Grand Park Orchard, with its breath-taking herringbone design exterior glass façade and show-stopping media wall, is a masterpiece in contemporary chic. The hotel boasts a prime location in the heart of Orchard Road, Singapore’s premier shopping and entertainment district, living up to its name as Singapore’s most fashionable hotel. From the designer interiors in the lobby to the 308 luxurious rooms and suites, and the metropolitan sky bar with its stunning pool, guests are greeted by cutting-edge works of style meisters at every turn.

The Strategy

To further cement Grand Park Orchard in the market as one of the most ideal places to have a local staycation, Accela reached out to work with influences and media to host them for a one-night, two-day staycation with their family. The staycation included a weekend brunch at Mitzo and cocktails at Bar Canary. Accela reached out to work with local influencers and media such as Aarika Lee, Kevin Lester and May Wan.

The Results

Within 2 months, Accela secured a total of 778,191 media impressions, achieving an ad value equivalent (AVE) of S$12,500 and a PR Value of S$37,500.