CASE STUDY /

Grand Park Orchard

Grand Park Orchard - Facade

Who

  • Part of the Park Hotel Group, Grand Park Orchard is located in the heart of Orchard Road
  • The hotel boasts 307 luxurious rooms and suites, pool and award-winning food and beverage establishments

What & How

  • To further cement the hotel in the market for staycations, Accela executed an influencer campaign to host them for a one-night, two-day stay with their family

 

Results

  • Within two months, secured a total of 778,191 media impressions
  • Achieved an AVE value of S$12,500 and a PR value of S$37,500