The Hmlet Building


  • Since its launch in 2016, Hmlet has become the fastest growing co-living operator in Asia Pacific with spaces in Singapore, Hong Kong, Japan and Australia
  • Responsive to the needs of the mobile millennial workforce, Hmlet members can enjoy leases, serviced rooms and community benefits

What & How

  • Accela assisted in raising awareness of Series A funding, new property launches in Singapore, as well as Hmlet’s expansion into the Hong Kong and Australia markets
  • Each campaign was supported with a press release and targeted pitching for founder interview opportunities


  • 299 pieces of coverage secured
  • Coverage secured in titles including The Business Times, The Straits Times, TheEdge, CNA, Forbes and South China Morning Post