CASE STUDY /

Janice Wong

Bake At Home Ingredients

Who

  • Multi award-winning chef, Janice Wong and her team are much-loved for their creativity and passion to test the limits of dessert making
  • Janice Wong is owner of 2am:dessertbar, a number of retail stores and concessions in international stores such as Harrods, London

What & How

  • Following the introduction of the Circuit Breaker in Singapore during COVID-19, Janice looked towards diversifying her business and ways in which she could still connect the brand with her target audiences
  • Bake at Home, an online retail platform for baking premixes was launched and Accela

Results

  • 54 articles secured in a five-week period
  • Coverage secured in titles including The Straits Times, City Nomads, 8 Day, TheEdge, CNA Luxury, Lianhe Zaobao, Portfolio and A Magazine