Johnnie Walker Gifting Studio



  • Duty-free activation for Diageo’s spirits portfolio, leading with Johnnie Walker
  • Holiday gifting campaign timed to key holiday travel and duty-free shopping period

What & How

  • Engaged to make the Johnnie Walker Gifting Studio the most talked-about activation of the year, developing the event concept, handling all event execution and media recruitment, KOL management and ongoing media outreach
  • Inspired by a quintessential holiday market, invited guests to “shop” for their perfect gift with spirit-infused treats created by top Singaporean pastry chefs, spirits samples with personalized gift-wrapping options, holiday cards with on-site calligrapher and more


  • Secured 8 top KOLs and 38 media RSVPs for the launch event at Singapore Changi Airport
  • Secured coverage resulting in a PR Value of more than S$810,000 and 526 million impressions, surpassing the results of the most recent Johnnie Walker activation for Game of Thrones