CASE STUDY /

Lipault Paris

2018-03-07 Lipault 0172

Who

  • Part of the Samsonite Group, Lipault is a young Parisian brand of bags, suitcases and fashion accessories that revolutionizes the world of luggage and leather goods by bringing style and color, drawing inspiration from modern day Paris

What & How

  • Lipault was seeking to extend brand awareness in the Singapore through traditional and social media campaigns
  • Accela supported with social media strategies and partnerships with local influencers, as well as targeted pitching surrounding key events

Results

  • Secured a total of 47 press clippings in top-tier publications
  • Coverage secured in titles including; Honeycombers, Her World, The New Paper, Time Out and NuYou