CASE STUDY /

Mitzo Restaurant & Bar

Main dining area_MitzoResized

The Brief

Located at the fourth floor of Grand Park Orchard, Mitzo Restaurant & Bar is a modern Cantonese Restaurant. Helmed by Executive Chef Nicky Ng and Head Bartender Azlam Kadir, Mitzo breaks the mould of Chinese dining by combining a contemporary take on Cantonese cuisine with an artisanal cocktail programme.

The Strategy

Accela assisted in raising awareness around Mitzo’s new a-la-carte menu offerings through the distribution of a press release, as well as media pitching. To further raise awareness, Accela hosted 20 media over a course of 5 tasting sessions, with attendees such as The Straits Times, The New Paper, Prestige, Lianhe Zaobao, and ICON Singapore.

The Results

Accela secured a total of 54 stories and a PR value worth S$182,993 within 4 months after it launched. Coverage highlights include Prestige, Weekender, Lianhe Zaobao, Lianhe Wanbao and Singapore Tatler.