CASE STUDY /

Mitzo Restaurant & Bar

Main dining area_MitzoResized

Who

  • Located at Grand Park Orchard
  • Modern Cantonese restaurant helmed by Executive Chef Nicky Ng and Head Bartender Azlam Kadir
  • Menus break the mold of traditional Chinese dining

What & How

  • To raise awareness of Mitzo’s new a-la-carte menu
  • Identified target audiences and media groups and hosted a series of menu tasting sessions
  • Supported by pitching opportunities and profiling of Head Chef and Head Bartender

Results

  • 54 pieces of coverage in top-tier publications
  • S$182,993 total PR Value
  • Coverage achieved within first 4 months of menu launch
  • Raised awareness amongst target consumer groups