CASE STUDY /

MO BAR

banner-mobar-drink

Who

  • Opened in the former Axis Bar & Lounge space at Mandarin Oriental, Singapore
  • Inaugural menu featured 14 signature cocktails and bites inspired by “nomadic people of the Sea”
  • Series of guest shifts around the region inspired second menu, paying homage to key partners throughout Southeast Asia

What & How

  • Goal to introduce new venue with creative cocktail program and paired bites
  • Hosted a series of intimate media tastings during soft opening phase, prior to press release and larger launch event
  • Sustained buzz through guest shift series, followed by one-on-one and small group tastings to launch the second menu

Results

  • Secured more than 5.3 billion media impressions, PR Value of S$670,980 within the first three months of opening
  • Secured more than 12.2 million media impressions, PR Value of S$267,479 within the first month of the new menu launch
  • MO BAR received global acknowledgements including Tales of the Cocktail Spirited Awards Top 10 Honoree – Best New Cocktail Bar (Asia & Pacific)