Moët & Chandon Pop-up

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The Brief

From 26 November 2018 until 6 January 2019, Moët & Chandon invited travelers to celebrate the festive season with one of the most iconic Champagne Houses in collaboration with DFS Group, the world’s leading luxury travel retailer, and Changi Airport Group at an exclusive pop-up store at Singapore Changi Airport. Located at Terminal 3 Departure Hall, Moët & Chandon celebrated their limited-edition release with a pop-up store that welcomed travelers to embark on a festive and magical journey through the French “Art-de-Vivre,” with unique gifting elements such as personalized bottles, an instant printing photo box and postcard greeting cards.

The Strategy

To kick off the pop-up, Accela hosted a launch event at Singapore Changi Airport for top media, influencers and VIPs. Accela engaged with local celebrity and broadcast personality Simone Heng as well as Pierre Png from Crazy Rich Asians to emcee and host the event. Following the event, Accela further engaged with a larger pool of media through an announcement press release and bottle gifting to key writers.

The Results

Over the five-week campaign, Accela secured more than 3 million media impressions, achieving an ad value equivalent of S$119,950 and PR value of S$359,850.