CASE STUDY /

Monument Lifestyle

Monument Lifestyle - Store (3)

Who

  • Monument Lifestyle is both a café and retail store and is home to great coffee and a collection of carefully curated brands for men
  • The unique space is centered around celebrating daily life

What & How

  • Accela assisted to launch the Monument Lifestyle concept to the market through several initiatives including press release distribution, media launch party, hosted media tasting session, and targeted pitching to secure profiling opportunities for the founders

Results

  • 52 pieces of coverage secured
  • Coverage secured in titles including; SilkWinds, Wine&Dine, The Straits Times, TODAY, The Business Times, Time Out, Augustman, Inside Retail and Yahoo