Smoke & Mirrors

Interior_Smoke & Mirrors 1


  • Rooftop cocktail bar situated atop the iconic National Gallery Singapore
  • Creative bar program helmed by Head Bartender Jorge A. Conde

What & How

  • Following a PR campaign to introduce Smoke & Mirrors’ 2017 “The Playful Eye,” tasked with launching the new “Illusion of Flavors” menu under the new head bartender
  • Goal to raise awareness with local media and consumers, while gaining global attention
  • Launched new menu with intimate tasting menus, targeted pitching for Jorge interviews to build his profile as well as the venue’s


  • 387 pieces of coverage during 6-month campaign
  • S$1.2 million total PR Value
  • Exceeded PR campaign goals for PR Value by 83%