CASE STUDY /

Westward Whiskey

Westward Whiskey (1)

Who

  • An award-winning leader in the rapidly growing American Single Malt whiskey category
  • The highest rated American Single Malt
  • A whiskey of American Northwest provenance

What & How

  • Tasked with launching Westward Whiskey in Singapore, the first market for the brand in Asia
  • Educate about the little-known American Single Malt whiskey category
  • Collaborated with distributor partner to invite media to a curated selection of events and masterclasses with master distiller Christian Krogstad

Results

  • Secured top media to attend trade masterclass including The Straits Times, Lianhe Zaobao and Epicure
  • 30 pieces of coverage during preliminary launch resulting in circulation of 37.3 million and PR Value of S$202,932
  • Raised profile of American Single Malts, resulting in educational features on the category