Our services
STRATEGIC COMMUNICATIONS PARTNER
Accela can serve as your primary agency partner, leading creative strategy and aligning campaigns across multiple markets or requiring various service deliverables within the communications and marketing space. With Accela, creative thinking will always be at the forefront. You can rest assured your timelines, and key deliverables will be managed seamlessly, with your messages aligned across global channels.
SOCIAL MEDIA & DIGITAL STRATEGY
Traditional media and social media often go hand in hand, and Accela seamlessly offers the two services in streamlined client campaigns. Our team works collaboratively to ensure consistent messaging across all channels, handling social and digital, including strategic planning, content development, community management and paid advertising. Our data-driven campaigns analyze conversion rates, reach and engagement to ensure they’re most effective and impactful.
MEDIA RELATIONS
At the core of any communications campaign is strong media relations and the ability to secure meaningful story opportunities and press coverage. We specialize in the consumer lifestyle space and pride ourselves on strong relationships with relevant media for food and beverage, travel, wellness, retail and design, including consumer and trade publications. We engage with these media contacts consistently to keep up with what they’re covering and how to successfully pitch your story to every relevant publication.
EVENT SUPPORT
Events are crucial in many communications campaigns, from new product launches to media tastings to press trips and beyond. With our industry expertise, our team ensures events are creative and inspiring but also media-friendly and will ultimately result in excitement and coverage. Beyond securing event coverage for clients, we are well-versed in event logistics, from vendor management to on-site media hosting and beyond.
INFLUENCER ENGAGEMENT
From hosting events and tastings to partnering for strategic campaigns, we have strong relationships and experience with influencers and KOLs across multiple verticals. We tailor every campaign we develop to ensure your brand is engaging with the right personalities to reach your target audience in a strategic way to fit any budget. From conception to execution, we customize and manage organic, barter and paid influencer campaigns on behalf of clients from start to finish, with a goal of delivering truly impactful ROI and results.
MEDIA TRAINING
Media training is an important investment in any company’s reputation and success. Rooted in our experience working with all forms of media, our media training services will ensure you and your spokespeople are prepared for any interview opportunity that comes your way. We will work together to develop and refine key messages, and ensure you’re equipped with the tools you need to respond concisely to any question that may come up.
CONTENT CREATION & DESIGN
From written to visual content, it’s more important than ever for brands to effectively and consistently communicate with their audiences. Spanning internal and external communication, Accela takes the time to understand your brand’s key messaging to manage copywriting across necessary channels. Likewise, Accela’s design team works closely with our clients to create thoughtful, impactful, and bold designs, specializing in graphic design, brand development and website design.
CRISIS COMMUNICATIONS
You have spent years building your company’s reputation, so the last thing you want is to run into something that could destroy all that hard work. As part of our crisis communications services, we can assist with proactively identifying and preparing for potential risks as well as developing an action plan if a reputation crisis does arise.