Our Services
Our services span across all aspects of communications, including strategic communications, media relations, influencer engagement, content creation, social media & digital strategy, event support, media training and crisis communications.
We specialise in the consumer lifestyle space with clients across Southeast Asia and beyond in the food & beverage, hospitality & travel, health & fitness, fashion, property, and retail industries.
Media Relations
At the core of any communications campaign is strong media relations to connect with the right audiences and tell your story. Specialising in the consumer lifestyle space, we pride ourselves on strong relationships with relevant media. We consistently engage with our local and global media contacts so that we can successfully pitch your story to relevant publications. Accela Communications serves as your primary agency partner, leading creative strategy and aligning campaigns across multiple markets and various service deliverables within communications and marketing. Creative thinking is always at the forefront, with timelines and key deliverables managed seamlessly, with your messages aligned across global channels.
Influencer Engagement
From hosting events and tastings to partnering for strategic campaigns, we have strong relationships and experience with key influencers and KOLs. We tailor every campaign to ensure your brand is engaging with the right personalities, reaching your target audience in a strategic way to fit any budget. From conception to execution, we customise and manage organic, barter and paid influencer campaigns from start to finish, with a goal of delivering truly impactful ROI and results.
Content Creation
From written to visual content, it’s more important than ever for brands to effectively and consistently communicate with their audiences. Spanning internal and external communications, Accela takes the time to understand your brand’s key messaging to manage copywriting across necessary channels.
Social Media & Digital Strategy
Traditional media and social media often go hand in hand, and Accela seamlessly offers the two services in streamlined client campaigns. Our team works collaboratively to ensure consistent messaging across all channels, handling social and digital, including strategic planning, content development, community management and paid advertising. Our data-driven campaigns analyse conversion rates, reach and engagement to ensure they’re most effective and impactful.
Event Support
Events are crucial in many communications campaigns, from new product launches to media tastings to press trips. With our industry expertise, our team ensures events are creative and inspiring. Beyond securing event coverage, we are well-versed in event logistics, from vendor management to on-site media hosting and beyond.
Media Training
Media training is an important investment in any company’s reputation and success. Rooted in our experience working with all forms of media, our media training services ensure you and your spokespeople are prepared for any interview opportunity that comes your way. We work together to develop and refine key messages, and ensure you’re equipped with the tools you need to respond concisely to any scenario.
Crisis Communications
As part of our crisis communications services, we assist with proactively identifying and preparing for potential risks as well as developing an action plan if a reputation crisis does arise.