Four Seasons Resort Koh Samui

THE BRIEF

Set on the edge of an infinity lap pool at the Four Seasons Resort Koh Samui’s private beach, CoCoRum offers stunning views of the Gulf of Thailand and the lush green tropical hillside. With Thailand’s leading rum collection, the menu features fresh interpretations of classic tropical cocktails with an emphasis on fine artisanal spirits and handcrafted with fresh local ingredients.

THE WORK

Accela was tasked with creating a brand identity for this iconic property. The resulting brand identity for this bar centers around using ingredient-specific illustrations, with botanical greenery to create a visual identity with plenty of movement to bring life to each collateral it is applied to. The logo is supported by illustrations of three major foliage/fruit types in the menu and concept, and applied consistently throughout the bar in coasters, menus, business cards, and cards.