BLUE LABEL PIZZA

THE BRIEF

With two locations, Blue Label Pizza & Wine offers a modern take on the neighborhood pizzeria. Enjoy a concise menu of premium salads and snacks along with the acclaimed stone-fired pizza. A thoughtful wine list, featuring many of the world’s top producers, and a small, but curated selection of beers, are served by friendly and knowledgeable staff. Blue Label places just as much care into the design and architecture of their restaurants as they do menu offerings and service. This care is evident in the beautifully crafted wood detailing, supple all leather seating and gallery worthy works of art.

THE WORK

Accela worked with Blue Label Pizza to create a brand identity that would attract a wide audience, from families to young professionals. Accela utilized muted colors and modern fonts to develop an identity that has broad appeal to all kinds of diners.