JERRY

THE BRIEF

The world’s first full-featured beverage learning platform, JERRY champions modern education in the field of beverage hospitality. Seeing a gap in the market for modern hospitality training, JERRY is an online learning platform for F&B professionals providing simple, intuitive content that is delivered to you anytime, anywhere and on any device. Hone your craft, elevate your guest experience, and become a modern beverage leader – all with JERRY as your guide.

THE WORK

Having developed the general concept for the business, the JERRY team came to Accela for name ideation, brand development, and design across all mediums. In naming the brand, Accela took inspiration from Jerry Thomas, the father of modern bartending in the late 1800's. To fit with the theme and product’s value proposition, the team designed a modern, tech-forward logo featuring the profile of Jerry Thomas and utilized bright colors that interface well on a tech platform.