TEA LOUNGE AT REGENT HOTEL SINGAPORE

THE BRIEF

Enjoy a quintessential Afternoon Tea in a contemporary colonial garden setting at the Regent Hotel Singapore. Delight in freshly ground aromatic pour over coffee or a perfect cup of precisely decanted tea blends. For an unconventional refreshment, opt for a Manhattan-inspired tea mocktail or cocktail. At the Chef’s Work Table, watch chefs sculpting desserts, pulling sugar and building their creations from scratch. With table-side trolley service and live piano music, look forward to relaxing over delectable gourmet offerings and a leisurely afternoon tête-à-tête.

THE WORK

For this project, Accela was asked to develop a brand identity that appropriately showcased the venue and renovated design. The resulting brand identity for the venue focused on the tea leaf and incorporated elements of the venue design. Secondary graphics were also developed to be applied consistently throughout the Tea Lounge in coasters and menus.