Cempedak Island
Launched in 2017, Cempedak Private Island is home to eco-bamboo villas and offers conscientious barefoot luxury. The adults-only island is located off the Indonesian island of Bintan and is easily accessible from Singapore.
Key Objectives & Activities:
The goal was to raise awareness around the F&B programme at Cempedak and to showcase key messaging behind sustainability.
Accela distributed a press release and hosted a familiarisation trip with six top-tier media.
During the trip, the media were taken on an immersive farm-to-table journey with the island’s head chef to visit the resort’s very own organic farm.
Ongoing pitching for interviews with Cempedak founder.
Results:
60 press clippings
573, 123, 633 total circulation
$359,550 PR value