ProWine Singapore
The annual wine fair ProWine Singapore features a broad representation of international wine and spirit labels, solutions and concepts for the region’s diverse consumer markets and specialised masterclasses and seminars by industry speakers. The trade fair in 2022 brought together 230 high-quality exhibitors from across 20 countries to meet with over 10,000 trade visitors.
Key Objectives & Activities:
ProWine sought to create awareness that their trade fair was moving to Singapore annually and to create buzz about its quality range of exhibitors and masterclasses ahead of the event.
Accela hosted an insightful lunch and wine masterclass with Master of Wine Richard Hemming to highlight the ProWine 2022 theme “A New Hope” and showcase a range of wines industry members could expect at the trade fair.
Results:
43 press clippings
28,084,098 total impressions
$267,693 PR value