Desaru Coast
Located on the southeastern coast of Johor, Desaru Coast boasts a coveted list of luxury hotels, two world-class golf courses, and the region’s largest waterpark. Spanning 4,000 acres set against 17km of pristine beachfront, Desaru Coast was the only destination in Malaysia to make TIME Magazine’s World’s Greatest Places in 2021.
Key Objectives:
Strengthen brand awareness and launch the destination to the Singapore and Malaysia markets.
Execute the official opening of the Desaru Coast Ferry Terminal and launch the highly anticipated ferry service connecting the destination with Singapore.
Position key spokespeople as thought leaders within the industry.
Drive footfall for long weekends, festive periods and special occasions.
Raise the profile of the destination as a leading hospitality investment destination.
Key Activities:
April 2021: CEO Virtual Press Conference
July 2021: TIME Magazine Award
March 2022: Ferry Terminal Launch
July 2022: Ferry Service Launch
September 2022: Group Media FAM Trip
Results:
1,896 press clippings
66,526,629,432 total reach
$14,205,178 total PR value