Wanderlust Hotel
Wanderlust Hotel, a 29-room boutique establishment, opened its doors in 2020. It is strategically situated near Singapore's Downtown MRT Line. Nestled in the heart of Little India, it offers a unique blend of proximity to the bustling city center and an immersion in the historic charm of its surroundings.
Key Objectives:
Raise brand awareness locally, regionally and internationally.
Target the staycation crowd in Singapore.
Position key spokespeople as industry thought leaders.
Target travellers coming to Singapore for short and long-term stays.
Key Activities:
Planned property tours and complimentary media stays for top-tier journalists during the soft-launch phase.
Pitched feature opportunities within target markets, including Singapore, Malaysia, Hong Kong, Australia, India, Japan, the US, Japan and the UK.
Secured top-tier media thought leadership opportunities.
Results:
46 pre-opening press clippings
5.7+ billion impressions
$391,350 total PR value