Louis XIII, The Drop
Louis XIII launched The Drop, a groundbreaking product, in Singapore. The Drop was created to target Gen Zs and millennials. To celebrate the launch of THE DROP, LOUIS XIII also presented its first-ever immersive retail experience in Southeast Asia in the heart of the fashion hub in Singapore, Orchard Road.
Key Objectives & Activities:
Assisted in curating lifestyle experiences to support the pop-up activation.
Planned a media after-party at ETTA, following the launch of The Drop at the pop-up.
Assisted in event management on the day for media and brand partners.
Facilitate interviews with Leonardo Ferracina, Global Executive Director Louis XIII Cognac.
Results:
26 media attendees
98 press clippings
59,259,823 reach
$451,464 PR value