Rosewood Phnom Penh, Sora Bar
Sora - translated as “sky” from Japanese – is the highest sky bar in Phnom Penh, perched on a cantilevered terrace from level 37 of Rosewood Phnom Penh, with an expansive vista of the Cambodian capital as its lofty spectacle.
Key Objectives:
To highlight the new menu concept, The Book of Yokai, Accela organised and coordinated a Media Familiarisation Trip with target media, including CNA Luxury, Tatler, SilverKris, Air Asia, and The Drinks Business.
Accela liaised and coordinated the connections for SORA Guest Shifts during the Singapore Cocktail Festival 2023 weekend with two notable Singapore bars - Smoke & Mirrors and The Bar at 15 Stamford.
Accela disseminated Media Pitch and Event Listings for the Singapore Cocktail Festival SORA Bar guest shifts.
Results:
201 press clippings
109,000,000 total reach
$413,000 PR value