Telmont Champagne, Singapore Launch
The Telmont Champagne House was first established in 1912 by Henri Lhôpital following the Champagne riots of 1911, in the village of Damery, near Epernay. In the name of Mother Nature, the champagne brand enables the terroir to express itself through its wines with an unfailing commitment to organic agriculture.
Key Objectives & Activities:
Developed a press release highlighting the brand story & its organic conversion ambition and distributed it to key lifestyle and drinks media in a three-month campaign activation.
Identified top media publications to taste the Telmont Champagne range and experience the unique terroir.
Collaborated with Refind, a glass repurposing studio, to upcycle champagne bottles to be used as dishes served at Casa Restaurant.
Results:
75 press clippings
S$199,327 PR value
23 million impressions