Stranger & Sons, Singapore Launch
Stranger & Sons is an award-winning, proudly Indian gin. Celebrating the agricultural might, entrepreneurial spirit and diverse culture of India. Founded in 2018 in Mumbai, India, Stranger & Sons prioritises sustainability and has collaborated with Singapore’s best bars for their official launch.
Key Objectives & Activities:
Collaborated with Singapore’s best bars like 28 HongKong Street and Tippling Club & Native to promote the official launch of Stranger & Sons during Circuit Breaker, elevating the brand within the Singapore market.
Developed a press release highlighting the brand story & ingredients and distributing it to key lifestyle and culinary media.
Identified top media to attend a tasting session with brand ambassador, Kaustubh Singh Negi.
Results:
43 press clippings
S$127,800 PR value
2.54 million impressions